The first step in the launch of a
new product is the development of a strategic marketing
campaign. The steps for a successful planning are
presented in How to
Plan a Strategic Marketing Campaign.
BuyBusinessData.com recommends initial use of our low-cost
databases of business contacts, to minimize costs. This
data is the same data that list brokers charge thousands and
thousands of dollars for. BuyBusinessData.com refreshes
its business data lists every six months.
After launching your strategic
marketing campaign successfully, and achieving a satisfactory
return on investment, you may wish to expand and refine your
marketing efforts, drawing upon mailing lists provided by
mailing list brokers, who refresh contact lists daily, and may
provide pre-printed labels for mailing. You will pay a
high price for this intensive labor- but once you have exhausted
the potential of the 23 Million US and International Business
Database and the 17 Million Niche Business Database provided by
BuyBusinessData.com, you may choose to continue to invest in
marketing to scale up profitability.
Standard Rate and Data Service (SDRS)
is the leading provider of industry rates with respect to
mailing lists. They offer information on advertising rates
with respect to
traditional
media - such as magazines, newspapers, television, direct
marketing and radio, as well as other marketing opportunities.
SDRS also provides Direct Mail List Rates & Data, listing over
55,000 direct mail lists that can be rented (most often for one
time use.) Note: BuyBusinessData.com is in not
affiliated with SDRS- the foregoing information is provided to
assist your company's long term growth.
List brokers abound and many offer
good advise. Keep in mind that they are paid on commission
for the lists they sell. We recommend that you do not turn
over responsibility for the identification of the lists you will
use or the advertising media you will use to others. You
are the expert with respect to your marketing objectives.
You understand your product, and the buyers of your product
best.
Beginning with a strategic plan for
marketing, while keeping costs low, developing performance
expectations, launching a targeted marketing campaign, testing
marketing materials and media, and tracking return on investment
are the first steps to profitability. Once you have
successfully implemented a marketing campaign and achieved a
satisfactory return on investment, it is a simple matter of
scale to target additional marketing leads and continue to grow
successfully.
